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Our Story

EduReality was founded in November 2020 when Cofounders Clayton Custer and Taylor Waddell had their final year of study at the University of Wisconsin - Madison forced online by the Covid 19 pandemic. Frustrated with the loss of hands-on instruction, the pair began to build virtual reality versions of the activities that they would have done in class under normal circumstances. As traction grew, EduReality entered and won the Transcend student business plan competition at UW Madison, which afforded the startup capital and office space required to get business underway. ​

Today EduReality is redefining what’s possible in the classroom by giving instructors an arsenal of ready-made interactive STEM experiences.


Clayton Custer: Cofounder - CEO

BS Environmental Science, Certificate Computer Science University of Wisconsin-Madison Clayton has a background in 3D Modeling, product design, and professional contract work. At EduReality, Clayton oversees business development, day-to-day operations, and strategic partnerships.

Taylor Headshot.png

Taylor Waddell: Cofounder - CTO

BS Mechanical Engineering | BS Computer Science University of Wisconsin-Madison Taylor has 6 years of virtual reality development experience in the educational, public and private sectors. His notable past employers include the University of Wisconsin-Madison, HGA Architecture and NASA. Taylor is currently enrolled in the mechancial engineering PhD Program at UC-Berkeley and advises EduReality's technical staff.

About Our Founders

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